Blue Ridge Coffee Co — Branding & website

Role
Brand + Web Designer. Identity, packaging, merch, and site.

Problem
Legacy brand and site felt generic and dated. Packaging lacked shelf impact.

Steps
Built a mountain-forward identity, set a sturdy type system and color, designed bags and labels with roast and origin hierarchy, and shipped a responsive site. Documented lockups and usage.

Solution
A regional brand with modern polish across web and packaging.

Impact
Clearer product info on shelf and a cleaner digital buying path.