Logistech Solutions - Full Rebrand & Digital Experience

Role
Creative/Brand Lead. Identity system, fleet and signage design, collateral, responsive web, and component library.

Problem
The 3PL looked dated and inconsistent across fleet, signage, print, and web. Brand recall suffered.

Steps
Designed a modern logo and route-pattern system, high-contrast truck wraps, single-ink apparel, and a responsive site with modular components. Delivered a concise brand guide and vendor-ready files.

Solution
One recognizable system from warehouse to website, with clear hierarchy and production-friendly specs.

Impact
Unifies recognition “at 60 mph and online.” Easier ongoing production and a credible services site with plain-language proof points.