Northstar Whiskey — Mobile web app (PWA-style)

Role
Product Designer. Brand, IA, UX flows, UI system, microcopy, hi-fi mocks.

Problem. Most spirits sites shrink desktop to mobile and force story before purchase.

Steps
Designed an app-like mobile web with sticky action bar, bottom sheets, and full-screen modals. Built a midnight and gold identity with North Star cues. Added age gate, state compliance notes, and adult-signature messaging.

Solution
A fast, single-thumb purchase path from Home to Checkout with clear trust and compliance.

Impact
Cleaner funnel and a brand look that feels premium while staying accessible.