Rise+Shine — DTC apparel brand + mobile commerce

Role
Product Designer and Brand Designer. Led visual identity, mobile UX, UI, and a lean design system.

Problem
Faith-forward apparel sites often bury the buy button under long story pages. This brand needed a premium, mobile-first shop that moved from inspiration to add-to-bag fast.

Steps
Defined a quiet serif wordmark with a “+” and a single-ink sunrise mark, set a Charcoal/Cream palette with Sun accent, and built ~25 components in Figma. Designed a bottom-tab IA, quick-add PDP sheet with variant pickers, trust copy above the fold, and skeleton loading for perceived speed.

Solution
A one-thumb shopping flow that keeps the editorial feel but reduces taps from Home to Bag, with a scalable identity that prints cleanly from tags to back prints.

Impact
Clearer path to purchase, surfaces size/returns early, and lowers production cost with single-color marks. Good showcase for your mobile commerce craft and systems thinking.