Stan & Son Towing — Branding & identity design

Role
Brand Designer. Wordmark, symbol, stationery, fleet graphics, and shop signage.

Problem
Looked like any local tow shop. No recognition or consistency.

Steps
Created a bold, legible wordmark and simplified symbol, designed a stationery set, and wrapped trucks with a high-contrast livery.

Solution
A professional system that reads from the street and feels trustworthy up close.

Impact
Instantly more memorable at drive-by speed. Easier to apply across small items and uniforms.